Association seeks more practices for program on profitability

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The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a program dedicated to driving and measuring practice financial performance over a 12-month period.

The program debuted at AVMA Convention 2016 with a pilot group of participating practices. This group was monitored in the following months for outcome management and program feedback. Subsequently, the AVMA has partnered with two state VMAs to offer variations of the program, refining the program and improving efficacy.

At AVMA Convention 2017 this July in Indianapolis, practice owners and managers from 50 clinics will form a working group and complete a core curriculum of 12 hours of continuing education on practice profitability, part of the Practice Management Section. For up to 12 months, program participants will receive ongoing support through the AVMA Veterinary Economics Division and other consulting partners to implement tactics obtained from the sessions. These same sessions are open to other convention attendees for the same CE credit on a first-come, first-served basis.

The AVMA continues its collaboration with the Veterinary Management Groups, Banfield Pet Hospital, and Henry Schein Animal Health on the core curriculum. The focus areas of this customized CE are finance, operations, strategies, and economics and markets. Some enhancements for 2017 include a dedicated session on budget development and a tool developed by the AVMA Veterinary Economics Division to map market share.

The program for the 50 clinics capitalizes on the partnership between practice owner and practice manager, pairing them up to learn and use simple techniques to assess and build practice profitability. Each clinic participating in the working group that completes the curriculum and is part of the follow-up effort will receive a full refund on the registration fee for the practice manager.

June 1 is the deadline to enroll. Email avmaeconatavma [dot] org (avmaecon[at]avma[dot]org) to request an application or more information.