Posted Dec. 30, 2014
While the AVMA PLIT is presenting its new images and messages, the AVMA is working on updates to its own.
Dr. Ron DeHaven, AVMA CEO, said the AVMA plans to implement its branding efforts starting this summer. The AVMA PLIT, formerly known as the Professional Liability Insurance Trust, started presenting its new image and messages in January, and the AVMA Group Health & Life Insurance Trust plans to do the same in September.
The changes planned for the AVMA this summer follow efforts to adapt the Association’s operations. The AVMA started its Strategy Management Process in 2014 to help the Association focus on its most important challenges and evolve to better support and benefit its members.
At press time, the agenda for the AVMA House of Delegates regular winter session Jan. 10 included a proposal to change the Association mission statement to reflect increased focus on advocacy for members as well as to change the objective statement. Instead, a purpose statement would add declarations that the AVMA will advocate for the profession and practice of veterinary medicine and improve members’ lives.
The AVMA Board of Directors in January also was expected to vote on a new strategic plan for the Association, and the board’s agenda included discussion and possible approval of a three-year operating plan.
Dr. DeHaven said that, because of these changes, “The advocacy efforts we pursue, the products we offer, the services we provide, and the way we work will be even more aligned to our members’ needs.”
“It means the work we do on your behalf will be conducted in a more focused and efficient manner,” he said. “You can expect greater, more relevant communication from the AVMA and increased collaboration among the AVMA and its family members—PLIT, GHLIT, and AVMF.”
Dr. DeHaven said help from members, through surveys, comments, and conversations, has been integral to the process of making these changes.
“We’re excited to bring you a stronger, more focused, and more relevant AVMA in 2015,” he said.
Related JAVMA content: