Posted Dec. 3, 2014
Mark Lenhart, a seasoned professional with more than a decade of marketing and communications experience, has been named chief marketing officer of the AVMA, the Association announced Nov. 5.
Lenhart will be responsible for leading the AVMA’s marketing and communications functions, including positioning the AVMA brand and implementing marketing programs across the organization.
||Mark Lenhart (Photos by R. Scott Nolen)
“We are excited to have Mark join us at the AVMA during a time when we are refocusing our efforts both internally and externally so that we can continue to build a stronger AVMA that is focused on delivering the products and services most relevant to our 85,000 members,” said AVMA CEO Ron DeHaven. “Mark brings a wealth of experience that will help us promote and advance a strong veterinary profession that meets the needs of our members and society as a whole.”
Also new to the AVMA staff is Steve Mlodoch, who joined the Membership and Field Services Division as a member services and recruitment representative this October. Mlodoch previously worked as a veterinary technician in the Chicagoland area.
His responsibilities with the AVMA include responding to member inquiries, assisting in the development and implementation of member recruitment campaigns, generating and analyzing member reports, supporting various student initiatives, and providing staff support to the Early Career Development Committee.
Lenhart comes to the AVMA after serving in a variety of executive-level positions, with veterinary industry experience as distribution marketing manager at Abbott Animal Health. He’s a member of the President’s Advisory Council of the Chicago Chapter of the American Marketing Association and served as the Chicago AMA’s president from 2005-2007.
He earned his master’s degree in communications systems and strategy management from Northwestern University and his bachelor’s degree in communications from the University of Iowa.
“I’m thrilled to be coming to the AVMA at a time when marketing and communications is so critical to our members and the public at large,” Lenhart said. “These are exciting times in veterinary medicine and for the AVMA, and we are committed to helping meet and exceed the changing needs of our members as well as the entire veterinary community. Veterinarians are some of the most trusted professionals around, and I’m excited about being able to help them tell their story.”