Test_Page (Cat-friendly message targets public)
posted December 6, 2013
The American Association of Feline Practitioners’ efforts to help clinics become more cat-friendly continue to gain momentum while the association is ramping up efforts to better connect with cat owners.
The association is promoting this through advertisements, radio shows, and social media. Tools and resources for practices to help market themselves have also been made available at www.catvets.com/cfp
. Specifically, clinic owners can download six print-ready booklets or order hard copies from the AAFP by visiting www.catvets.com/guidelines/client-brochures
The CFP Program will continue to develop resources and client materials for practices, including e-newsletters and videos, as well as continue with the marketing campaign to reach both veterinary teams and cat owners.
Pull Quote = As of October, 1,143 practices had started the process to become a Cat Friendly Practice. Of those, 463 were already approved CFPs.
Dr. Elizabeth J. Colleran, spokeswoman for the CFP Program, said, “Even for my feline-only practice, which was feline-friendly, the structure of the CFP Program helps to indicate areas in your practice that can be strengthened. The team approach brings focus to the goal of making every effort to improve the visit for the cat and owner.”
In survey responses from those who are already working in a CFP, 91 percent said the process to create a CFP was fairly to extremely easy.
|| Dr. Marcus G. Brown
A continual learning process
The association’s membership has grown 39 percent in the past two years, thanks largely to the CFP Program, as membership in the AAFP is a prerequisite for participation in the program.
Dr. Marcus G. Brown, 2014 AAFP president, said, “We’re fortunate that we’re growing and people are realizing we’re here to help them and grow the cat part of their practice and work with cats and know their psychology better. We can be a tremendous resource.”
Dr. Brown said one of the key things he learned from working on one of the Bayer Veterinary Care Usage Studies—research intended to confirm the decrease in the number of patient visits at many practices, identify the reasons behind the trend, and provide solutions for practitioners—was that early intervention can help save lives, increase quality of life, and, often, save money.
“Helping to educate veterinarians make visits less unpleasant is one step. The second step is to show cat owners that their cats can often hide disease. With cats receiving routine preventive veterinary care, we will be able to increase both the quality and quantity of their lives with their human companions,” he said.
Preventive care hasn’t been the only focus of the AAFP. Feline dentistry, pain management, and nutrition were the main themes of this fall’s AAFP conference, held Sept. 26-29 in Dallas. Attendance remained about the same from the previous year, with 544 veterinarians and another 114 exhibitors and guests.
Sessions touched on everything from how to manage conditions such as diabetes and colitis to assessing acute pain to diagnosing and treating oral tumors.
Dr. Brown said dentistry is an important component of practice that all veterinarians must learn to perform properly. See more (link)
“This is a section of veterinary medicine that is growing. The nice thing about dentistry is you take something that’s awful and make it better. You get that sense of gratification quickly,” he said.
Beginning Jan 1, 2014
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