In the three months since the Association launched the blog version of the monthly AVMA@Work e-newsletter, subscribers have submitted comments on newsletter items such as the Red Flags Rule implemented by the Federal Trade Commission.
Located at http://atwork.avma.org, the blog was created by the AVMA Communications Division in response to a survey of AVMA@Work e-newsletter subscribers who indicated they would like the option of commenting on the content. Another two-thirds said they would like to read comments submitted by others.
"The genesis of the blog was to add interactivity to the e-newsletter," Kim Kishbaugh, assistant director of electronic communications in the Communications Division, said. "One of the recurring themes during the first year of the e-newsletter was readers' desire to be able to comment on the topics. We created the blog to facilitate comment on the newsletter."
The topics covered in AVMA@Work are as broad as the profession itself, ranging from the disposal of unused veterinary pharmaceuticals to disaster preparedness for hurricane season.
An online guest book was created on the site in honor of the late Dr. Janis H. Audin, AVMA editor-in-chief emeritus, who died April 22. Several colleagues have shared their memories and condolences.
While they're logged on, viewers can scan a list of topics for other items of interest ranging from diversity in the profession to livestock health and pet brochures. Archived versions of the e-newsletter are also posted, as are links to other AVMA microsites.
The AVMA blog is open-access, but the e-newsletter is limited to AVMA members. To subscribe, write to email@example.com or sign up on the AVMA Web site at www.avma.org/atwork/subscribe.asp.