June 01, 2009

 

 AVMA launches video messages from its CEO

 posted May 16, 2009
 

AVMA CEO W. Ron DeHaven

 

The AVMA has begun presenting video interviews with AVMA CEO W. Ron DeHaven speaking about issues, current events, and news in veterinary medicine on the Association's webcasting site at www.avmatv.org and the AVMA Media Library at www.avmamedia.org.

To date, Dr. DeHaven has addressed issues such as animal welfare, public health, AVMA testimony on Capitol Hill, the shortage of large animal veterinarians, and livestock identification programs.

The two-minute webcasts are intended for the general public, AVMA members, and journalists.

"The advent of webcasting has given us a great opportunity to make our CEO more accessible," explains J.B. Hancock, director of the AVMA Communications Division. "We receive dozens of questions from journalists and the general public about the activities of our Association, so there is a real need for this outreach.

"Ultimately, we hope these webcasts become a popular resource for a variety of audiences—veterinarians, government officials, students, the general public—anyone who is interested in AVMA policies, animals, and veterinary medicine."

The AVMA Communications Division began producing videos for webcast last year.

So far, the division has produced educational videos on household hazards for pets, disaster preparation, dental hygiene, and the shortage of large animal veterinarians. This will be the first time that the Association will be using this technology to address current events and to provide newsworthy information.

"It's very important that the Association communicate with the general public and its members as clearly as possible, and these videos help us in this effort," Dr. DeHaven explains.

Dr. DeHaven's webcasts change every two weeks.