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January 01, 2008

 
​EXECUTIVE BOARD COVERAGE

 Paid media consulting policy revised

Posted Dec. 15, 2007

On recommendation from the Council on Veterinary Service, the Executive Board approved a revised policy on Paid Media Consulting. The policy now reads as follows:

PAID MEDIA CONSULTING  

The AVMA opposes any form of paid media services, such as, but not limited to telephone or web-based services, offered to the public when the intent is to diagnose and/or treat animals in the absence of a veterinarian-client-patient relationship. It is recognized that there are instances where general or specific information needs to be quickly accessed beyond the usual practice setting, such as consultation via phone with Poison Control Centers.  

The council reviewed the existing policy as part of a five-year review directive and determined it needed to be updated to reflect current and potential media sources.