The American Veterinary Medical Foundation and Hill's Pet Nutrition Inc. have issued a challenge to veterinarians.
In August at the Central Veterinary Conference in Kansas City, Mo., the AVMF and Hill's kicked off the Hill's Veterinary Challenge. Through the yearlong challenge, both organizations seek to increase donations given by veterinarians to the AVMF, with a goal of signing up a thousand new veterinarian donors by December 2002. And it's off to a great start!
At the Aug. 18 announcement, Hill's made a $40,000 contribution to get the campaign going. "The Hill's Veterinary Challenge once more demonstrates the important partnership between our company and our veterinary colleagues," stated Dr. Mary Beth Leininger, Hill's director of professional affairs. "This grant to the AVMF reinforces our belief that only by working together can we make a difference for our profession and for the animals to which we all have dedicated our lives."
Besides providing $40,000 in unrestricted support for promotional activities, Hill's has pledged a $10,000 contribution to the AVMF for every 1,000 veterinarians who make a first-time gift through Aug. 31, 2003.
The AVMF and Hill's will appeal to veterinarians in two ways—through a mailing distributed in September, and as part of the AVMA's member dues statement that goes out in November.
"The Foundation could not be more excited with the donations and hopes it sets a precedent for the duration of the challenge," said the AVMF's development director, Susan Hacker. "The funds will support a number of our activities such as disaster relief efforts, veterinary scholarships, and animal health studies and grants."