March 24, 2011
The AVMA Executive Board created the AVMA 20/20 Vision Commission and charged its members to create a progressive vision for AVMA and make recommendations to ensure that the Association achieves this vision and continues to be relevant and responsive to its members and the general public.
Commission members concluded that great leaders and organizations have the capacity to improve what is, and concurrently, create what isn't. While Commission members acknowledge and applaud AVMA's efforts that strive for continuous improvement and support its current activities, the Commission focused most of its attention on creating what isn't—a new vision and associated pathways that will create an organization for 2020 that is profoundly different than the association of today.
The next decade is likely to usher in the most significant changes in AVMA's history—changes that are being driven by unprecedented globalization, remarkable technological advances and socio-economic changes. AVMA needs to create clarity in times of growing societal ambiguity and uncertainty, increasing global complexity, and increasing changes in expectations of members and stakeholders. The veterinary profession and the AVMA are being challenged to reconcile a fundamental shift of the profession from one that has traditionally prided itself on its strong independence, to now, integrating itself into a new interdependency that calls into question how AVMA works, operates, what it does and who are its future partners and members.
In order to reconcile these challenges, the Commission strongly endorses an organizational transformation leading to a new vision and the adoption of key strategies that will guide it to achieving the vision. The proposed vision for AVMA should be both inspirational and aspirational for AVMA membership, leadership and stakeholders. The Commission proposes the following vision.
The Association is the nation's leader in advancing veterinary medicine by:
The Commission recommends 11 organizational dimensions and strategic approaches. These eleven dimensions both define the above vision and provide the essential pathways to transform AVMA over the next decade.
By 2020, AVMA should have: