The American Veterinary Medical Association recognizes that its members and other individuals related to the organization view their email addresses and other identifiers used in emerging electronic media (e.g. instant messaging) as valuable, personal assets. As such, they expect that when that identifier is provided to the Association, it is handled with care and protected from any uses that diminish its owner's perceived value.
In addition, the AVMA has a responsibility for maintaining the effectiveness of active electronic communications channels as they may become critical communications links during animal health and/or public health crises in the United States.
To meet the expectations of its members and maintain critical communications infrastructure, AVMA will use and manage the electronic identifiers, including email addresses, entrusted to it in the following ways.