The AVMA and Lands' End Business Outfitters are bringing quality apparel to AVMA members at discount prices.

Under the newest AVMA Member Benefit Affinity Program, AVMA members can purchase logoed clothing from Lands' End—either their own logo or the AVMA member emblem—at a 10 percent discount when they shop through the AVMA Member E-Store (ces.landsend.com/AVMA) or call (800) 374-5395.

Catalogs will be sent periodically to AVMA members with references to the AVMA program and how members can order Lands' End items and receive the 10 percent discount. No minimal purchases are required.

"The AVMA is very pleased to enter the member benefit affinity relationship with Lands' End," said Dr. Rosemary LoGiudice, director of the AVMA Membership and Field Services Division.

"Lands' End has a strong reputation for excellent quality and outstanding customer service," Dr. LoGiudice continued. "This interacts well with the AVMA's long history of a strong commitment to supporting the veterinary profession and striving to provide outstanding member service."

The new affinity program launched this July at the AVMA Annual Convention in Washington, D.C.

"We thought this was a really good fit," said Jim Kennedy, director of integrated marketing for Lands' End. "We share the same values in terms of hard work, honesty, and a high quality product that's a really good value. To us, it was a very easy partnership to enter into, one that just felt right for both parties involved."