On Jan. 9, the AVMA went live on YouTube, the popular video-sharing Web site where users can upload, view, and share video clips. Viewers will find 14 clips from the AVMA career video, "Veterinary Medicine: It's More than You Think," at www.youtube.com/AmerVetMedAssn. By early February, clips had been viewed about 2,250 times, with the food animal practitioner clip the most popular, followed by the one on small animal veterinary technicians. Feedback has been positive.

The clips were also reformatted for the AVMA Press Room Media Library, accessible from www.avma.org. Work has also begun on the AVMA's new strategic TV channel on the Internet, and it is anticipated that will be operational in a couple months. The strategic TV channel will be a custom-designed, dedicated Web site featuring videos and other multimedia products pertaining to the veterinary profession.

Dr. Kimberly May, AVMA assistant director for professional and public affairs, is coordinating these projects.